Ultimo is a quintessentially British lingerie brand synonymous with cleavage-enhancing underwear solutions crafted to boost the confidence of women worldwide.
Ultimo continues to evolve thanks to our exclusive collections that now include accessories, swimwear and nightwear in addition to luxury bridal lingerie, contouring shapewear solutions and exquisite fashion lingerie designed for women, by women.
Number one sports bra in the UK
The Shock Absorber sports bra collection, like the Ultimate Run Bra and Multi Support Bra, is designed for different impact levels to ensure ultimate support and comfort—we call it the everyday go-to bra.
The Shock Absorber sports bra was developed as a way to counteract the negative effects of exercise on women’s bodies. They applied unique scientific and technological research to every thread, stitch and contour to ensure the best and most comfortable support. Every Shock Absorber bra is made from quick dry, breathable materials, moisture wicking technology and durable abrasion resistant fabrics to minimise fabric pulling.
Affordable comfort style & support
Bestform lingerie is a line of affordable intimates for the uncomplicated woman. Your life is busy and you need to find a bra that offers simple solutions, while fitting into your budget. Whether average or full figured, you are looking for a bra that will give you support and coverage along with a comfortable fit. At Ariela & Associates International, LLC, the Bestform®team strives on delivering bras designed to fit all your needs.
A favourite feel good underwear
You can’t say sloggi without smiling because sloggi makes you feel good every day. Our everyday underwear, in every colour under the rainbow, looks and feels amazing under everything. our light and ultra-comfy bras and briefs, in cutting-edge designs and fashion forward styles, are famous for their uncomplicated mix-and-match versatility. coordinate a lace trim with tie dye or bold bright funky colours. team a push-up or a t-shirt bra with contrasting briefs or a lace detailed hipster.
We only make wirefree bras – for every woman to wear every day
At Royce we are very proud to be one of a reducing number of home-grown British brands. Our business has moved forward in leaps and bounds since it was founded over 25 years ago yet our ethos remains unchanged – to provide women everywhere with wirefree lingerie that fits and supports perfectly, offers superb comfort and looks fabulous!
We promise to source the best quality fabrics and trims to make sure that your Royce bra is as comfortable and as supportive as possible. When it comes to wirefree, you can trust Royce to create the perfect bra – it's what we do best!
Elegant style with the best suppport
The Playtex lingerie collection is all about comfort, fit and support. Explore the range of gorgeous underwear featuring underwired bras, classic briefs and soft cup bras.
Supports you from morning to night
Wonderbra is constantly expanding and increasing its expertise, offering not just a simple push-up bra but a range of varied shapes and cleavage effects, in the latest styles, which adapt to your lifestyle.
An innovation leader, Wonderbra continues to develop solutions for a ravishing cleavage whatever the event.
After Eden is a renowned lingerie brand for the modern woman.
She herself, knows what she wants and is committed to beautiful clothes and lingerie. After the Eden collection features a wide range of products. Always a contemporary look and a comfortable fit. Enjoy your femininity, you feel sexy and beam like never before! It's your world, it's After Eden's world, Be That woman of the world!
CRAFTED FOR FIT. STYLED FOR COMFORT.
Panache Lingerie is one of the world's leading designers and manufacturers of D plus lingerie. For nearly 30 years, our commitment to innovation and inspired thinking has gained us an excellent reputation for fit, technical ability, quality and value for money.
Supporting curves since 1917, we know a thing or two about lingerie.
Naturana has always believed in providing women with exactly what they want – comfortable well fitted affordable everyday lingerie, for different shapes and sizes to wear – as their number one priority.
As a lingerie specialist, we want to offer all women no matter what their size, lingerie that meets their needs.
Designed in the UK and inspired by the ever changing fashions of today, Lepel brings you lingerie with a perfect fit. It’s simple, we’re here to provide you with day-to-evening styles that are fun, and most importantly fit you perfectly! Lepel products feature structured designs to enhance your shape, and our beautiful fabrics, colourways and patterns are what make us unique.
At Charnos we don’t just design beautiful and elegant lingerie, we’re passionate about creating bras with the perfect fit.
Provocative. Modern. Sensual. Iconic.
Freya is dedicated to giving you fashion that fits beautifully and looks gorgeous.
Special underwear, outstanding fit, uncompromising comfort and high quality.
A comfortable fit and seductive look – lingerie combines both
Nobody knows your body as well as you.
Some product images may be for illustration purposes only and/or only available in certain stores.
Certain brands/concessions may not be available in all stores, please check availability with individual stores.